Eric Martindale

It's been a crazy past couple weeks for me. I've been training up for my next fight (AFL 1, May 17, 2008 Elizabeth City, NC) and staying pretty busy at work. In other news, The Grand Tournament 2008 invitations were sent out, and RolePlayGateway will be hosting the event. I had a blast at the SEO - What You Need To Know Meetup in Raleigh, and met some great people (hi Ashley!), and got connected with the upcoming Advanced SEO Meetup (which I'm really looking forward to, Brian - sorry I missed the first one!).

Two of my friends passed away this past week, Brittany Custer and Chelsea Johnson, in two separate events. It's so sad - both of these girls had an entire life ahead of them.

A few of my friends have also had recent losses, all very devastating in their own way. I don't think you can possible hope to truly offer solace during times like these, but that is no reason to attempt to provide support and care for their loss.

It's a very polarizing view compared to what we often feel - especially looking at the age at which people pass away. With Cyclone Nargis and the China Earthquakes, there's a lot of pain in the world right now. It really makes you wake up out of whatever jaded state you're in and realize that hey, you're human. You're in this with the rest of us, regardless of how much hate you think you have.

I'm not participating in the elections this year. Full stop.

It's not that I don't feel like I can make a difference - it's that I refuse to be involved in what's going to happen next. I'll make my mark in my own way, this year. And hey, on a semi-related note, let me introduce you to an independent documentary (which means do your research to verify any of this) that I thoroughly recommend you sit down for 2 hours and watch. Two hours, give it your full attention.

All of that aside, let's all remember that we're in this together, like I said before. We need to be loving and supporting each other, through all of our trying times. Grow roots so that you might be able to nourish and feed others in their times of need, as we must do this in favor of our own health. (See The Golden Rule, figure 1.1)

For everyone who has lost someone, remember that everything has a cause and effect. You are still here and play a part in the effect of your loss - it is up to you to determine how you learn from and use the experiences you shared with this person. Be joyous and put these experiences to positive use, sharing and growing in their spirit.

Take refuge amongst your own family and friends - just as you have been there for them, they will be there for you.

Yep, this April 22nd, 2008 is my birthday (credit to the intro goes to sXePhil), and I'm turning 21 today. However, due to the upcoming MMA fight that I've got at Dorton Arena on April 26th, all mandatory 21st birthday celebrations will be postponed until after the fight.

For those of you who aren't already aware, you can pick up tickets at Carolina Fight Promotions. I'm going to be fighting Andy Teague, a well-versed jiujitsu competitor, and the match is scheduled for three rounds at 3 minutes each.

So, today being my birthday--and as such, I've received tons and tons of birthday wishes--I thought I'd give some shoutouts to everyone who has done so. It's pretty simple, all you've got to do is write a "happy birthday" post somewhere on the web, link to me, and then show me the page you want me to link back to.

My twitter friends have had an early start, and it's already the afternoon - don't procrastinate, I'm ending this at midnight tonight!

Thank you guys for the happy birthday wishes! Martin Bowling Michelle Reno Brian Mark Rae Hoffman Dave Rohrer Alex Simpson Heather Sexy SEO SEOcom

So I've finally given in to the likes of John Chow and opened up a blog using my own name. Sadly, right as I've started and configured the blog - I've lost all interest in posting anything to it!

Here's what I've done so far:

• Added new theme.
• Installed All-in-one-SEO
• Installed Google Sitemap plugin
• Toyed with NextGen Gallery
• Configured my permalinks
• Conspired against humanity

And that's about all. Oh, just disabled the visual code editor too - I hate it. Please badger and pester me until I make this place worth your visit. Got it?

I was just reviewing some of my older starred posts in Google Reader, and I came across a great post from ShoeMoney about Understanding Communities. Pam outlines some great approaches to the whole social media market, and how to understand and utilize the communities on which they are build.

Oldie but goodie! Does anyone have any feedback on how relevant this four month old post is? I for one, totally support the ideas that she came up with for usability. I don't think usability will ever become a non-issue, personally. SEO is huge, but as we've always hammered home - your visitors come first.

As of today, I've changed the address of my blog from just EricMartindale.com to a new location that will contain my blog posts in a new format. Don't worry though, all your old links will still work just fine.

Why am I doing this? Well, there are a number of reasons why - not the least of which are some SEO (search engine optimization) adjustments that I'm in the process of making. However, the biggest and most important thing to you is the introduction of Eric Martindale's Lifestream, which is the newest and latest feature of EricMartindale[dot]com. This new area of the site is called a Lifestream because it will show you everything that I've been doing lately, from shared posts on Google Reader to photos from Flickr.

I've been seriously slacking in getting RPGateway's blog up and running, but I've finally gotten around to re-posting the files and re-connecting Wordpress to the database. Now all I've got to do is to get a couple of our admins (and hopefully, one of our loverly owners) to start posting and managing it.

The idea here is to create a single update page where watchers who don't want to be involved in the site can still read updates from the staff. A buzz can be established, and hopefully, some real momentum can be generated with content that is updated daily. The so-called 'blogosphere' (I cringe too, relax.) is a very powerful force in the tubes today, and I think it's important to at least begin to establish some sort of presence here.

I was recently pointed to Trevor Somerville's 30 days to success, and I'm only reminded that articles are the Queen in a world where daily updates are King. Good luck to Trevor, I'll probably swing by once or twice to check up on his progress and see if he has any useful tips.

I started fiddling with some new posting options again, in particular the email posting. Blogger lets you set up a secret email to which you can send blog posts, at which point they'll automatically be added to your blog. I had a contact set up in my Gmail as of (insert long period of time) ago, and I sent a post to it, but I haven't seen anything of it. It looks like the same email, but... apparently not. I guess I'll be reconfiguring this later.

I've been having great experiences with SEO and RolePlay Gateway, we're rising in rankings rather quickly, even after the domain migration. Many thanks to the folks over at DigitalPoint for my education over the past few months. I'm sure I'll be telling these success stories soon, but right now I have to head off to Winston to run a few service calls.

Peace out!

While marketing RolePlayGateway, one of the things we considered was the "virality" of our approach. Viral marketing is any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect. We're going to guide you on the road to a truly viral campaign.

A successful viral push can be launched simply by following three simple rules.

1. Don't spend everything you have on a single campaign.
2. Don't rely entirely on one vehicle of viral marketing.
3. Be different from everyone else; stand out.

While we're not nearly viral enough, part of our success so far has been the evangelism of our passionate users. And there you have it, one of the most important keys to successful viral marketing:

Passion: Users who are passionate about your service, your community, or your site. They will propagate, they will evangelize, and ultimately will generate more passionate users who will do the same thing for you. Dawn Anfuso calls these members Boomers - and it is important to not ignore them.

Make it easy for your users to share. Make it hard for them NOT to share. Add a feature on your site that encourages them to send an email to their friends about the service. Add blocks where they can copy and paste code straight to their social profiles on sites like MySpace, Facebook, and Bebo. Jeanne Jennings wrote an amazing article on Optimizing the "E-mail This" Marketing Opportunity, and I'd recommend you read it and implement the things you learn from it.

Widgetize: On that note, we arrive on one of our most powerful vehicles for viral marketing: Widgets. The list of sites that you can infect with widgets are endless. From iGoogle to individual sites, widgets encourage users to put your tool on their page. Be sure to incorporate other techniques here: Include encouragement to share it. Make it easy to post elsewhere and share.

One of the items that RolePlay Gateway could utilize to great success is the concept of game trailers. Many of the games on RPGateway are text-based, and have no real graphics. However, most of these games have amazing storylines, storylines which could be utilized to hitch audiences, or at least entertain them. Flash-based videos, or trailers, with pivotal content, captivating video and audio, and viral marketing elements such as "Email this!" or "Share This", would be an amazing leap forward. Take a look at how YouTube's video player works. Such trailers could even be uploaded to social networking sites, like YouTube and Google Video, and shared to millions of users with a touch of viral marketing magic.

Juice It Up: Include your URL everywhere you go. Facebook, MySpace. Everywhere. This generates user authority, even if the site you are on has nothing at all to do with your target market. Cross sections are a beautiful thing, and even if you don't get a drop of link juice in comments, market saturation is a very important, yet delicate, part of viral marketing.

Maintain a presence on every social networking site you can sustain. Extend your campaign to all of them. Create social groups for each of these sites, and publicize them. The more targets you hit, just like investing, the less committed you are to that particular market. Your assets are distributed, and while the workload may be unfathomably difficult (keeping up with so many social networking sites sucks... that's why we have ProfileLinker), the potential for success is incredible.

Reward: Another option is to provide tangible rewards for marketing. This can be in the form of prizes, such as in a contest, or to individual users. Incentives are very powerful, and drive many users to promote where they'd be otherwise apathetic. Things can be very simple, such as giving them tokens or credits, to very expensive, such as providing real cash per referral. This is probably the most effective, albeit expensive, method of encouraging users to infect others.

Don't Stop. Don't set these actions in motion and then hope they work. Get involved. Comment on profiles. Reply to messages. Enhance your viral effect. Make it tangible. If users can see that there is a real person there, they will be a lot more enthusiastic and encouraged to participate, and your viral marketing campaign will be more successful.

Other Resources!!! Web Marketing Today has an amazing list of resource articles that are sure to help you build your campaign.

RPGChat is one of the other large roleplaying forums out there, and they've been around since about May, 2001. Since then, RPGChat has gone through many evolutions, and has expanded rapidly - they started with a forum, grew into a decent sized roleplaying chat, and finally removed the chat and went back to forums.

You'll immediately notice the large number of forums, which for most boards isn't an issue. In today's roleplaying world, RPGChat's index fits right in.

They've got four basic navigation options at the top of the page, which are images instead of text, which isn't very good for SEO. The four menu options are Home, Forums, Chat, and Rules. I gave each of them a shot, but it looks like only the "Home" and "Rules" link work.

I'm going to take a look at their code, because using images for links isn't horrible if you specify the right attributes. Let's have a glance:

<a href="http://forums.rpgchat.com/index.php"> <img src="header/but_home.jpg" border="0"> </a>

Yikes! Not only does the anchor not have a title attribute, but the image doesn't have an alt attribute! Search engines won't be able to understand the context of these links, and the flow of link juice to the two working links won't be very beneficial.

I participated on these forums for a few months as the username Alighieri, for that period, I became the single most active user in their welcome forum. I posted in several other topics, but got pretty frustrated with the limitation on the length of a post (20,000 characters).

When attempting to post a profile for one of my characters, I was immediately snubbed by the limitation. This makes well-researched posts difficult to make, specifically with the citations that must be put in place for accurate references. Ultimately, I was forced to cut out portions of my character's history to fit it into the post.

After posting for a few weeks nonstop in the Welcome Forum, I headed off to the The Arena area, where turn-based fighting is largely popular. I opened a topic with a list of the top turn based fighters, placed into a neat little image and posted right into the topic. It took a few days to get any response at all, (save for a few people who contacted me over AIM) and when I did get a response, I logged in to RPGChat to find that I had been banned for "advertising on multiple occasions", much to my surprise.

However, while my visit was cut short, I met some good friends, and had some great discussions. Unfortunately, the forum does not allow any links to external sites of any kind, and also does not allow signatures, which makes it very difficult to spread the word about the topics you start there. This isn't very good for encouraging member interaction, and makes it very difficult for momentum of any sort to be gained within the community.

After speaking with someone who had messaged me on AIM prior to my banning, I confirmed my worst fears - RPGChat is a closed community, and is not very open to outside communities or positive interaction with those communities. This is the number one concern mentioned to me about RPGChat and their future, and there is ongoing fear of the community continuing to stagnate without any growth other than direct referral.

I sent a request via the site's contact form, as listed at the bottom every page, which merely opened a new email to their support address, forums@rpgchat.com - I sent a couple questions in my email, and I identified who I was, but I haven't yet received a response. It'd be great if we could get an interview with an admin from RPGChat on the history of the site!

In terms of organic visitors, a search for pages on RPGChat has about 16,200 results. When digging through the pages, I noticed that only 477 pages were in the primary index, with the remainder in the supplemental index. That's scary!

Let's take a look at their search results:

As you can see from the above search, we can confirm that there is some duplicate content problems. However, from what we've seen - most of RPGChat's traffic is a result of direct referral. We can identify with the importance of defensible traffic, but organic traffic is also a high-quality method of driving laser-targeted traffic to your site, and it looks like RPGChat is seriously missing out on this.

RPGChat has a relatively active forum; 63,708 threads, 1,925,709 posts, and 59,352 "active" members. While that's only an average of about 30 posts per thread and only about 32 posts per user, they do have some great quality and style elements in their posts that you simply don't see in many other places in roleplaying forums these days. I think it would be a great move for them to deactivate a lot of their older and inactive members, and send out reminders to these users to come back and join in on the fun.

It also seemed like a consensus that the single best area on RPGChat was the Clans & Guilds forum, which most users simply called "C/G" for short. It looks like most other forums' version of a multiverse, where roleplay is freeform, and most action is player-driven with rules being defined by the status quo.

Lack of availability aside, RPGChat leaves a pretty strong impression, and if you're careful to follow their 500 word list of rules, you can likely make some friends and enjoy some great high-quality roleplay. The administration needs to do some overhauling if they're going to keep the community healthy, but for the time being - RPGChat makes for a great roleplaying destination.